We started in a shed and now we’re selling around the world, and ready to take Kaelo to the next level.
2019 was a great year for us and proved there was a huge market for Kaelo, achieving 240% sales growth (pre-covid). In 2020, Sir Richard Needham (ex-Dyson Deputy Chairman) joined us and built a new, experienced team to turn Kaelo into a global brand.
We’re now raising funds to deliver our ambition to become known across the world, and be at the heart of the good times with friends and family.
We’d love for you to join us on our crowdfunding campaign on Crowdcube, starting in June.
To be invited to the private investment, which is open before the public and means you’ll be first in line, please register below.
Crowdfunding allows us to receive investment from a large number of people via a dedicated online portal. As a company, community is at the heart of what we do, so when it came to our next funding
round we wanted to democratise the process and open up the opportunity to own shares in Kaelo to everyone. Kaelo will be listed on Crowdcube, the UK’s largest online crowdfunding platform.
Yes, every investor will receive shares in Kaezen Ltd for which Kaelo is our trading name. The number of shares you receive will be proportionate to the amount that you invest. The final number of shares issued will be dependent upon the final number of investors and amount of money raised.
We will notify those who register their interest before the campaign goes live. Those who have pre-registered will receive exclusive access to the campaign before it is made public.
The campaign will last for up to 30 days, or whenever we reach or target. If we hit our target sooner then we will give a 24hr warning before the round closes. Please note, there is a limited amount of equity available in this round and we expect the round to fill quickly therefore we encourage you to pledge your commitment as soon as the round opens.
We plan to invest in two key areas: 1) Invest in our sales and marketing efforts to supercharge our growth in the UK 2) Invest further into our manufacturing process to ensure that our production scales alongside demand. Please see the business plan available on our Crowdcube page for more details.
If we are fortunate to raise more than our target then we will be able to use this investment to grow the company even more quickly than we currently plan to. If we raise investment above the target level, this simply means that we will have more shareholders and be ‘giving away’ a larger % of our company, it will not mean that the initial crowdfunding investors are affected in any way.
Initially, your investment in our campaign will be recorded as a pledge, meaning no money leaves your bank account at that stage. Following the successful completion of the campaign, Crowdcube will contact you to confirm the date that the money will be deducted from your bank account. You will be given a minimum of seven days notice before money is taken from your account. This allows you to make funds available but also gives you a final opportunity to opt out of the investment.
Crowdcube will issue shares following the successful completion of the campaign, and after your investment has been processed. The completion of the round and the paperwork takes a few weeks to draw up, but typically you can expect to receive your Share Certificate around 4 weeks after the campaign has ended.
We are a private limited company, and in common with all such companies, at present there is no public forum for buying and selling shares in the company. Shares may be bought and sold by private arrangement, however, you must first offer them to other shareholders before transferring them to a single third party at your own expense.
This is a possibility, and it is a circumstance in which you could sell your shares.
Yes we have a business plan available for download on our Crowdcube campaign page with a financial overview included. If, after reading it, you have any further questions then please do not hesitate to contact us on the details supplied in the pack, and we will be happy to answer any questions or supply additional information.
This is a long term investment in a fast growing company. We anticipate that the value of your investment will increase over time, giving you capital growth. The main way that you can make money from your investment is by selling your share for more than you paid for it.
We are a private limited company, and our shares are therefore not publicly traded at present. In the event of a future sale of the company you would be able to sell your shares at that stage to the acquiring company. Alternatively, if the business grows to a point where the company management/further institutional investors offer to buy back, you are also likely to be able to sell your shares.
Disclaimer – Investments of this nature carry risks to your capital as well as potential rewards.